Chicago CreativeExecs® Roundtable — Spring 2019

The Buzz and The Reality: Making Agile Work for In-House Agencies

Adopting Agile methods within in-house agencies is a business imperative for many marketing teams given its potential to accelerate campaign delivery, increase innovation, improve alignment among teams and enable them to pivot to address changing priorities. But transforming teams to think and work in an Agile way has been challenging mostly for these key reasons: lack of in-house expertise, resistance to change, insufficient training, and lack of tools.

During our Spring 2019 CreativeExecs Roundtable series our moderator will lead a discussion about the benefits and challenges of transforming in-house agencies through Agile methods, how to get started and how to set your team up for success. If you have already implemented Agile methodology, are still trying to figure out how to, or are just considering Agile, this exchange should give you clarity, insights, resources, network contacts and motivation to take the next step in your Agile journey.

Join creative leaders at this roundtable to discuss:

• What can teams do to best assure success when adopting Agile?
• Which of Agile’s frameworks are best for agency projects – Scrum, Kanban or Hybrid?
• Do teams have to adopt formal Agile (software development) processes to get major benefits or can teams customize for their needs?
• What are valuable tools to help teams using Agile?
• How do you address resistance to change on your team?

Visit www.creativeexecs.com to learn about our series or call 301-771-3248.

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